Collage for PR

Seychelles Tourism Board prepares to round off a successful 2017 in Abu Dhabi with celebration of the Creole culture

As Seychelles celebrated the 32nd edition of ‘Festival Kreol’ during the month of October, the Seychelles Tourism Board took the opportunity to showcase some aspects of this annual celebration of the island’s culture and tradition in Abu Dhabi.

A cultural evening was organised at Hilton Abu Dhabi’s Hiltonia Lake Garden on Thursday October 26.

Some 120 guests including Seychelles’ new Ambassador to the United Arab Emirates, Jean-Claude Adrienne, Seychellois nationals living in the UAE, travel trade partners, media representatives among others, were in attendance.

Read more ...


Tourism Minister meets official and students from Northwestern State University of Louisiana as part of exchange programme with Seychelles Tourism Academy

Strengthening inter-cultural relations between Seychelles and the U.S, particularly in the field of tourism and hospitality studies was largely discussed as the Minister for Tourism, Civil Aviation Ports and Marine, Ambassador Maurice Loustau-Lalanne met with the Vice President for University Affairs at Northern State University (NSU) in Louisiana, Dr. Marcus Jones.

Minister Loustau-Lalanne welcomed Dr Jones at his ministry’s headquarters at Botanical House, Mont Fleuri, on Friday November 3, 2017.

Their meeting follows the signing in July this year of a Memorandum of Understanding (MoU) between Northern State University (NSU) and the Seychelles Tourism Academy (STA).

Read more ...

The Seychelles Tourism Board unveils new summer billboard campaign

The Seychelles Tourism Board unveils new summer billboard campaign in South Africa

With the start of the summer promotional season in South Africa and the upcoming festive season break, the Seychelles Tourism Board has added an exciting element to its promotional efforts on the market.

STB’s office in South Africa launched a new billboard campaign early October, which will run for six weeks.

Several billboards -- each targeting a particular niche such as beach holidays, family holidays and romancing in the Seychelles – have been put up across Johannesburg.

Read more ...


Seychelles Tourism Board promotes new hiking guidebook in Reunion

Hiking is the latest tourism product the Seychelles Tourism Board (STB) is promoting among travellers in the neighbouring Reunion Island.

Following the official launch of STB’s first official hiking guidebook in Paris earlier in October, the new guidebook has now been launched on the Reunion market.

The launching and promotion of the new marketing tool was done on the sideline of STB’s recent Trade and PR event in the cities of Saint-Gilles and Saint-Denis.

Read more ...

seychelles smart training

The Seychelles Tourism Board hosts Trade and PR event in Reunion with key focus on training agents to confidently sell the destination

The Seychelles Tourism Board (STB) organized another Trade and PR event in Réunion Island from October 23 to 26, 2017, wrapping up activities organised for local trade partners on that market for 2017.

The event which employed the B2B workshop and destination training formats was aimed at ensuring Seychelles’ ongoing visibility on the Réunion market and allowing trade partners from both sides to remain connected.

STB’s delegation was led by the Director for Europe, Bernadette Willemin; accompanied by the Senior Marketing Executive for Reunion, Bernadette Honore, and the Marketing Executive for the Indian Ocean, Daphnee Zahary.

Read more ...

Unilad Adventure 1

Seychelles’ destination video by UNILAD goes viral, exceeds two million views

The Seychelles Tourism Board (STB) has partnered with British viral online news and video publisher -- UNILAD -- to produce an impactful video enticing people to visit the destination.

The desired effect has far exceeded expectations as the video posted on UNILAD’s travel themed Facebook page -- UNILAD Adventure -- has indeed gone viral, reaching over 2 million views in just a matter of days.

The video commissioned by STB’s Digital Marketing section entitled ‘Things to do in Seychelles’ is just under three minutes. First posted on Facebook on Wednesday October 18, it was an instant hit with over 500,000 views in the first 24

Read more ...