International Marketing

The International Marketing section is responsible for creating, developing and the roll out of STB’s global marketing campaigns and strategies ensuring these efforts continues to cut through the ever competitive market place.

The section’s operation spans across the globe from 14 international offices, promoting the destination’s unique attributes which will entice people to visit and spend more in the destination. Activities of the section include advertising, public relations and media hosting, trade shows participation, industry networking programs, consumer promotions, online communications and consumer research.